BrandDraft
Logo
Each direction has its own wordmark, drawn in one colour from a single file. The other variants are gray placeholders until they are drawn, and no final direction has been chosen.
Wordmarks by direction
Each direction has its own wordmark, shown 40 px high (2.5em at a 16 px base). The files are white on transparent, so they are painted in the text colour of the surface they sit on.
Art Deco
Sunrise
Other variants (placeholders until drawn)
- Stacked lockup
Stacked lockup
Default 120px wide. Never smaller than 72px.
- FAD
FAD monogram
Default 72px wide. Never smaller than 24px.
- FAD
Social avatar
Default 56px wide. Never smaller than 32px.
- One-color lockup
One-color lockup
Default 220px wide. Never smaller than 120px.
Principles for the mark
ASL-informed, not ASL-illustrated
People should see a confident FAD mark first and notice the ASL influence second. Full rule, with why it matters, on the Deaf culture and ASL page.
Florida-rooted, not Florida-themed
The state outline and palm trees are not required and are not free. Any Florida cue has to earn its place.
FAD is the hero
The acronym has 100+ years of equity and is easy to read on a shirt, a bag or an avatar.
Works in one color
For embroidery, signage, stamps, avatars and print. Recognition cannot depend on color alone.
Placement and size
- Wordmarks are 40 px high, written as 2.5em on a 16 px base, in the prototype's navigation and footer. Beside each one, the full name "Florida Association of the Deaf" is stacked on three lines (Florida, Association, of the Deaf) in 12 px bold, which comes to the same 40 px.
- The artwork is white on transparent. It is painted in the text colour of the surface (--fg), so it reads on Sunrise's cream ground and on Art Deco's dark ground alike.
- Files live in public/brand/, and each direction names its own through the --logo-mark token in its theme file.
- In forced-colors mode the wordmark is painted in the system text colour.
Clear space and minimum size
| Variant | Minimum on screen | Minimum in print | Use |
|---|---|---|---|
| Primary lockup | 120 px wide | 30 mm wide | Website header, letterhead, banners. |
| Stacked lockup | 72 px wide | 20 mm wide | Square and vertical layouts, signage. |
| FAD monogram | 24 px wide | 8 mm wide | Merch, favicon, tight spaces. |
| Social avatar | 32 px wide | n/a | Profile images. Must survive at 32 px. |
| One-color lockup | 120 px wide | 30 mm wide | Embroidery, single-color print, stamps. |
Clear space on every side is 1x, where x is the height of the monogram's capital letters.
Misuse
- Do not stretch, rotate, outline or add effects.
- Do not place the mark on a background that gives it less than 3:1 contrast.
- Do not redraw the hand shapes or pair the mark with a state outline.
- Do not recolor to a color outside the active direction's palette.