Brand

Imagery and iconography

Real people, Deaf-led, in real Florida light. No stock clichés.

Photography, in the wild

A pull from the live photo seam (lib/photos.ts): one real, credited photograph and five of the stand-ins used across events and homepage cards today, so the brief below reads against actual examples instead of description alone.

A Deaf man laughs mid-sign outdoors in dappled sunlight, his hands together in front of him. — Disabled And Here, CC BY 4.0

Six people crowd around a patio table with iced drinks, smiling as a man on the right talks with his hands. — Stand-in — real event photography replaces this

A group of friends sit on a blanket by the water with board games and snacks, laughing as a woman gestures mid-story. — Stand-in — real event photography replaces this

People share dinner at a long table under string lights at dusk while an older woman on the right talks with raised hands. — Stand-in — real event photography replaces this

Five people sit on steps in front of a domed capitol building with notebooks and phones while an older woman gestures with both hands. — Stand-in — real event photography replaces this

Four friends sit on a waterfront walkway at sunset, smiling as a woman shapes her hands mid-conversation. — Stand-in — real event photography replaces this

A slot without a photo yet

A seed with no entry in PHOTOS shows its shot brief instead, so a page never ships an empty frame while waiting on real photography.

Workplace

Over-the-shoulder, 50mm. A colleague reacts as someone signs.

Daylight from a window plus desk lamps

Shot brief — no photo assigned to this seed

Iconography, in the wild

Phosphor, regular weight, 24 px, always paired with a visible label — never the icon carrying meaning alone. These are pulled from real spots on the site (the footer's socials) plus a few more from the same set that a content page would reach for.

Upcoming eventsCalendarCheck
Find a chapterMapPin
Take actionMegaphone
Become a memberUsersThree
Contact usEnvelope
FacebookFacebookLogo
InstagramInstagramLogo
YouTubeYoutubeLogo
XXLogo

Photography

Show Deaf people signing, gathering, organizing and celebrating. Show them as the subject, not the case study.
Keep signing fully in frame: hands, face and torso.
Florida is a texture. Architecture, neighborhoods, water and light. Never a postcard.
The prototype's photo slots are filled: the 50th Biennial with a real, credited photograph and the rest with stand-in images, until real photography from FAD events replaces them. Shoot to the briefs on the Creative direction page.

Casting, lighting, color, camera and motion for photography and film are on the Creative direction page.

DoA member signing at a chapter event, hands in frame

Don’tA hand cupped to an ear

It frames Deaf people by what they lack.

DoA city plate, a facade, a street where the chapter meets

Don’tSunsets, palm silhouettes, orange gradients

They turn the identity into tourism.

Iconography

Icons come from Phosphor, regular weight, on a 24 px grid.
Icons support text and never replace it. Every icon that carries meaning has a text label.
No hand-sign icons as decoration.